Saturday, 26 September 2009

'The SEO Song' - Showing the Importance of Professional Web Design & Online Marketing

The Creare Group, a company consistently dedicated to practising White Hat SEO techniques, have released a brand new music video to accompany 'The SEO Song'. It is designed to help educate businesses about the dangers of companies who promise immediate and organic results in the search engines that they just can't achieve. There are so many SEO firms who practise 'black hat' techniques, it can be hard to know exactly where to start when you need to find a company who can help you.

With their vast technical know-how and fully developed teams dedicated to search engine optimisation, website design and e-commerce web design, The Creare Group are in a great position to help educate others. In such an unregulated industry, with no official external standards, it is easy for companies to get away with manipulating and deceiving innocent potential customers.

The Creare Group are launching this campaign to raise awareness about these issues, and to ensure SEO comes to the forefront of public attention.

Just some of the falsehoods spread by those companies that thrive on using illegitimate techniques include: being affiliated with Google, guaranteeing front page or top position results in a limited time span and failing to properly explain the difference between pay-per-click and organic SEO campaigns. The Creare Group feel so strongly about the widespread black-hat SEO underworld, that they are making it their mission to educate small to medium businesses about these dangers.

A music video is an innovative and exciting way to publicise this message by reaching out to the masses without the technical jargon. Starring home-grown talent in the form of their very own expert web designer Michael Angrave, and the rest of his band 'Charlie And The Martyrs', this could be the best possible way to ensure all businesses understand the need to use honest SEO firms. The video was filmed in house, as The Creare Group pride themselves on their versatility, in addition to their skills with regard to SEO and Web Design.

Lead vocalist Michael Angrave comments; "It's not every day you get the opportunity to make and record a pop song and music video, so naturally, when we came up with the idea, I was more than happy to offer my input. I think the song itself is a fun take on what we do as a company, which is to make a difference to people's businesses and lives."

As a company whose search engine results are all natural and fully above board, The Creare Group feel so passionately that through the medium of music they want to amuse, educate and, above all, spread the word, so that no other businesses are exploited by the practices of black hat SEO firms.

"At Creare, we find nothing more soul destroying than when we go to see potential customers only to discover they have been mis-sold websites and deceived by SEO companies who promise to provide genuine organic results and simply rely on pay-per-click. We feel so strongly about this that we created the SEO music video to educate small to medium sized businesses about the risks of such practices." Mike McKinlay, MD.

The Creare Group feel so strongly about the quality of the techniques used in the SEO community that they will be promoting this video across a variety of online and offline channels. For more information about their honest web design and search engine optimisation services, you can see the video both on the Creare Group YouTube Channel, and on their websites.

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