Saturday, 16 May 2009

Aiden Davies' Online Reach

11 year old Aiden Davies has given the best performance of the series in tonight's episode of Britain's Got Talent. And having been blown away by his solo dancing piece, I found myself online within minutes to rerun the video for some of the younger members of my family - And then it hit me... I wonder what impact his performance will have within the online space?

aiden-davies-searchesAccording to the current stats from Google, Aiden does not appear to be in much demand, with a miniscule 16 searches as a monthly average for the term "aiden davies", and only 7 mentions within Twitter.

aiden-davies-twitterBut with the exposure he has just received, through which all of a sudden his skills have been aired to millions of viewers, I'm in no doubt that Aiden's online popularity will see a huge surge over the next few weeks as he sails his way through the rounds for this year's opportunity to perform in front of her majesty.

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Friday, 8 May 2009

SEO and social media join up : DirectNews

Volvo TrucksImage via Wikipedia

Businesses are increasingly looking to join up their social media and search engine optimisation(SEO) strategies, it has been suggested.

According to PRWeek, Volvo has surprised the PR sector by using a media agency rather than a PR specialist to manage its social media campaigns.

Duncan Forrester, head of PR for Volvo UK, said that the company had decided to do this because it believed traditional PR agencies are less able to incorporate SEO into their work than media buying organisations.

"It is very clear that social media actually feeds into the SEO side of the business. Can a PR agency do SEO as well? I think there are question marks around that," he commented.

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Friday, 1 May 2009

Twitter Integrates Search

For a while now, Twitter has been making use of the technology they acquired when they bought Summized back in July 2008, but until now this had only been available under a separate website.

The integration has taken a few months, but it appears to have finally made it through to the main site, as per the visions sketched during the discussions surrounding the partnership.

Since the early days, search has been an important element of Twitter:

"There is an undeniable need to search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. We will be adding search and its related features to the core offering of Twitter in the very near future."

And it looks like the future has arrived, what's more, as well as being able to find who's Twitting about a particular topic, you're now even able to save your searches to return to them at a later date.

Give it a try!

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