Wednesday, 2 September 2009

Punch Sees SEO Services Take The Lead

PR Company Punch Communications has announced that more than half of its clients are now commissioning search engine optimisation (SEO) activity as part of a traditional public relations campaign.

The dominance of Punch in its own search engine rankings has led to many clients tasking the agency with the job of achieving similar results on their behalf. An SEO campaign is a great way to send increased numbers of traffic towards a relevant website and so the return on investment for businesses following a successful spell of SEO activity is invaluable.

Punch's adoption of the skills necessary to become a successful SEO agency has been a major catalyst in its own growth, both in terms of the results that it has been able to achieve for itself, and the high quality, diverse offering that is provided to all of its clients. As budgets become ever tighter during the recession, the value to clients of the PR Consultants' expertise in SEO strategy and implementation has been of significant measurable benefit.

Pete Goold, Managing Director said: "Our advent as an SEO Agency has been a hugely positive development for us, providing us with key leads generated through our website, as well as enabling us to add another valuable service to our overall offering to clients.

"Our success is clearly demonstrated by the number of clients who have commissioned us to incorporate search engine optimisation into their overall public relations campaign. This also illustrates that SEO is increasingly being considered a subset of public relations, but that a growing number of businesses are investing in SEO as a core marketing discipline.

Punch has a vast array of expertise and experience within its team, from more traditional aspects of public relations such as media relations to more recent developments in PR, such as the use of social media for promotion and instigation of conversation. Punch is also again in a position to add more members to its team, which has doubled in size over the past two years.

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1 comment:

andy said...

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