Monday, 16 November 2009

Southampton SEO Company Triumphs at Best Business Awards

Impact Media are celebrating their second award in as many months. Their latest success came at the Best Business Awards where they scooped the award for Best Customer Focus.

In an industry as competitive as Search Engine Marketing, independent recognition such as this is incredibly important to professional service providers and Hampshire SEO agency, Impact Media, are certainly no exception. These sentiments were echoed in the comments by the company’s Managing Director, Ben Norman, following this latest accomplishment:

“This is a fantastic achievement for us. We’ve got a small team here at Impact Media, but we’re dedicated to providing the highest levels of service for our clients; our success at the Best Business Awards shows that our hard work is paying off.”

Mr Norman continued by saying “With our award for Outstanding Online Marketing at the Global Business Excellence Awards last month and this latest recognition for Best Customer Focus, we have achieved impressive industry acknowledgement of the work that we do. There’s no room for complacency though. Our success at the Best Business Awards will spur us on to bigger and better things in the future.”

The Best Business Awards are chaired by a panel of over 20 industry experts, each of whom have previously triumphed in their category. Winners are selected across a full range of disciplines in both the public and private sectors, with Impact Media joining an illustrious list of past winners .

From their offices on the outskirts of Southampton, Impact Media have created a reputation for getting visible results for their clients. The sole focus of the company is to improve websites rankings within the major search engines, helping them to gain more online visibility and improve traffic levels. Their specialist expertise and ethical SEO practises have seen significant improvements for numerous Internet businesses.

Search Engine Marketing itself is a very broad service, incorporating a number of facets that will ultimately strengthen a site and improve its ranking performance. In order to provide the best results, you need the knowledge and experience of optimising websites; something that Impact Media have in abundance. Their Best Business Awards success shows that they are not only achieving results for clients, but are also providing an equally high level of customer service to match.

The Southampton based company are also a specialist Pay per Click management services provider using qualified staff and are a Google AdWords Qualified Company.

Whilst most companies don’t work solely to gain awards, the recognition that they afford provides welcome reassurance that they’re doing something right. SEO is all about improving a website’s strength position gradually by fine tuning the component parts; Impact Media as a company are much the same, gaining skills, knowledge and expertise right across the team to help provide a higher standard of service for clients. The Best Customer Focus award is testament to these continuing efforts.

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Wednesday, 11 November 2009

Retailers Predicted To Have A Merrier Christmas Online Than On The High Street

Almost everyone will be shopping online for Christmas presents this year, according to a new survey by eDigitalResearch and IMRG. The results of the latest e-Customer Service Index (eCSI) reveal that consumer confidence in online shopping has grown as 93% of people plan to click online for their Christmas gifts this year, with more than a quarter planning to do more shopping online than last year.

As the key retail benchmark indicator, the survey of 2,804 people asked questions about their shopping habits in the run up to Christmas. Results show that increasing numbers of people are flocking online with 71% even prepared to do half or more of their shopping online this Christmas.

However, the findings also support current assumptions that price will continue to dominate the online marketplace, as people are prepared to shop around to get the best deals. Competition for business will be fierce as 88% of people are expected to research and price-compare before they buy, with almost a quarter of them researching while in-store or at home via their mobile phones.

The research indicates that despite price being the main influencing factor, customer’s still expect to get a good service. In light of the threat of Royal Mail strike action, 60% of consumers are confident that they will receive their gifts on time. Price competitiveness can also be offset through improvements in customer service queries, given that customer satisfaction has dropped to 74% this year.

Chris Russell, Director of eDigitalResearch comments: “Given the online price-war, retailers need to up their game and prove that they can respond effectively to all customer queries through their preferred method of contact. Having good communication with consumers is vital as it encourages trust in the brand and engenders consumer loyalty. Retailers that will succeed are those that anticipate online growth and ensure that they are well-resourced to effectively communicate with their customers.”

James Roper, CEO of IMRG comments: “People are set to deck the halls with online shopping this Christmas, the internet clearly being the first place most of us go to find, buy and organise everything these days. Younger shoppers are already buying pretty much everything online, so retailers may do well to focus on older shoppers – a growing sector, with more money to spend – increasing the type size is generally a good start. And with increasing numbers of people using the internet for ‘window shopping’, it is clear that retailers can do more to convert lookers into bookers.”

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National Express Appoint SEO Specialists iThinkMedia

National Express, the transport group has selected SEO specialist iThinkMedia to take charge of all Search Engine Optimisation (SEO) for both their Coach and Portal websites, which offer online bookings and information on the transport group’s coach, bus, train and airport transfer services.

Michelle Gledhill, Ecommerce Acquisition Manager for National Express said “iThinkMedia were the obvious choice as our SEO supplier. They showed great knowledge and provided a clear and concise strategy on how National Express can increase their natural search presence and encourage natural growth online.”

Chris Ailey, Managing Director of iThinkMedia added “National Express is a great example of how our approach to SEO appeals to large organisations that already have a strong brand presence online but are looking to attract new customers through targeted optimisation of areas where visibility could be strengthened in the Natural Search listings.”

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