Jellyfish and Fresh Egg Sign Exclusive Partnership Deal

UK paid search specialist agency Jellyfish has concluded an exclusive partnership arrangement with Fresh Egg, the award-winning web design and internet marketing company specialising in SEO.Together, the two agencies now represent one of the UK's top 3 best-resourced integrated online PPC and SEO marketing providers, with a joint staff roster of 110, and clients including Skype, Which?, Visit Wales and NatWest.

Jellyfish has pioneered a CPA model that is second-to-none. Using CPA rather than the more traditional 'management fee' approach means that Jellyfish is focussed on quality, conversion and guaranteed ROI. That chimes exactly with the inherent approach we have to SEO at Fresh Egg. We both share the same commitment to delivering outstanding ROI.

Signing up Iwantoneofthose.com as our first client together is a hugely positive achievement, especially at such an early stage in our joint relationship. Combining our expertise in SEO and PPC is a match made in heaven, and by introducing Jellyfish's proven CPA model to clients we're confident that this partnership can offer brands a dynamic and cost-effective search solution.

The partnership arrangement will commit Jellyfish and Fresh Egg to working closely together to exchange knowledge to benefit their mutual and independent clients. While remaining completely separate businesses, they will present a seamless, one-stop-shop solution that will appeal to clients seeking a single source for briefing and reporting, with the appointment of dedicated account managers whose task will be to manage partnership business.

Unlike many other agencies that claim to have everything under one roof, this arrangement will present a coherent single source in terms of management and operation, but guarantees access to dedicated specialists and acknowledged experts in SEO and PPC.

Iwantoneofthose.com will be the first sign-up in the joint venture, with Fresh Egg handling SEO and Jellyfish Jellyfish handling PPC for the shopping site.

Earlier this year, Fresh Egg appointed leading entrepreneur and BBC Dragons' Den panellist James Caan as chairman following his investment in the agency.

Adam Stafford, managing director of Fresh Egg, said: "Jellyfish has pioneered a CPA model that is second-to-none. Using CPA rather than the more traditional 'management fee' approach means that Jellyfish is focussed on quality, conversion and guaranteed ROI. That chimes exactly with the inherent approach we have to SEO at Fresh Egg. We both share the same commitment to delivering outstanding ROI."

Rob Pierre, managing director of Jellyfish Jellyfish , added: "There are obvious synergies between our two companies that can be exploited to the benefit of our clients and each other. We will clearly be able to maximise our mutual effectiveness by access to skills and knowledge from one another. With this exclusive collaboration both Jellyfish and Fresh Egg provide a joint resource that challenges the biggest agencies in the UK and worldwide without diluting our core strengths."

James Caan, chairman of Fresh Egg, commented: "Signing up Iwantoneofthose.com as our first client together is a hugely positive achievement, especially at such an early stage in our joint relationship. Combining our expertise in SEO and PPC is a match made in heaven, and by introducing Jellyfish's proven CPA model to clients we're confident that this partnership can offer brands a dynamic and cost-effective search solution."