Friday, 27 June 2008

Relaxed Domain Names

I have read a number of different articles about the benefits and drawbacks surrounding sub-domains, and the impact these have on SEO. Overall, there seems to be a very even split between those who recommend this practice and those choosing to focus their efforts on other activities.

ICANN LogoImage via Wikipedia

This much debated topic is looking to take a life of its own with this week's announcement by the Internet Corporation for Assigned Names and Numbers (Icann) to relax top-level-domains (TLD's).

The approved recommendation looks into creating domains formed as sub-domains and discarding extension altogether (

Take a page in a typical UK based domain for example, and assuming this follows the standard, this would be:

This will become:

Having been involved in setting up sub-domains before I really don't know how beneficial this approach would prove for small/medium websites as this essentially mean having to split a site up into smaller parts.

On a positive note, this approach means that keywords can be used closer to the start of the URL, so it's not all bad news.

I'd be keen to hear your comments on how you see this affecting the SEO world.

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