Wednesday, 25 June 2008

Bridging the Analytics Gap

Google Analytics have recently introduced a handy little "benchmarking" feature which let's you compare your site against your industry's overall performance.

Image representing Google Analytics as depicte...Image via CrunchBase

So you decide to launch a site, you are confident that over the next 6 months you'll increase the traffic by 50%, and then double it within a year. But is that good enough? How can you really tell? What if everyone else is achieving 4 or 5 times that? Will you survive in a market where your competitors are going at 100mph?

This information is now readily available as part of Google Analytics service, and for free! - I use an enterprise level analytics tool, the cost of which would probably be enough to help solve the financial crisis of a small country by the way, not yet offering this level of information (though I'm sure they will).

In true Google style, Analytics is now effortlessly taking full advantage of the gap between "site-centric" and "market-centric" solutions.

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