SEO and social media join up : DirectNews

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Businesses are increasingly looking to join up their social media and search engine optimisation(SEO) strategies, it has been suggested.


According to PRWeek, Volvo has surprised the PR sector by using a media agency rather than a PR specialist to manage its social media campaigns.

Duncan Forrester, head of PR for Volvo UK, said that the company had decided to do this because it believed traditional PR agencies are less able to incorporate SEO into their work than media buying organisations.

"It is very clear that social media actually feeds into the SEO side of the business. Can a PR agency do SEO as well? I think there are question marks around that," he commented.

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