Over half of companies to increase search budgets for measurable ROI : New Media Age

More than half of companies (55%) intend to increase natural search budgets and just under half (45%) will up paid search investment this year as they look for measurable ROI in difficult economic times.


The annual UK Search Engine Marketing Benchmark Report, which surveyed 800 client companies, agencies and search consultants, found large numbers were continuing to increase spend on search, where ROI is more measurable.

Some 48% reported better returns on natural search (optimisation) campaigns and 43% claim greater ROI on paid search (pay-per-click). However, 15% reported decreasing effectiveness for paid search compared to just 6% for natural."

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