Bebo Goes European

Bebo is launching local-language versions of its social networking site in five European countries, offering premium video content via media partners, the company said Monday.

Image via CrunchBase

Bebo will offer sites in French, German, Italian, Spanish and Dutch as it seeks to enlarge its user base. It also plans to leverage its Open Media technology, which allows media companies to distribute content on Bebo's network.

Bebo was bought by AOL in March 2008 for US$850 million as part of AOL's plan to move away from being an ISP and more of an advertising-focused content provider.

Bebo has been strongest in the U.K. market and has about 22 million unique visitors per month, according to January figures from ComScore, However, Bebo lags in user numbers behind social networking giants Facebook and MySpace.


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