Travel companies 'need to improve search engine marketing' : Clickthrough Marketing

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Travel companies may be missing out on valuable business by failing to make the most of search engine optimisation (SEO) and internet marketing, it has been suggested.


Travolution's Kevin May reports that at the recent Travolution Summit, Graham Cooke, ecommerce project manager at Google, outlined the importance of effective SEO for travel firms.

Research from Google shows that when looking to make travel arrangements, consumers spend 29 days researching - making 12 travel searches over 22 travel sites.

This means companies that use SEO to boost their search engine rankings may be in a better position to attract customers than those who do not.

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