Study reveals impact of SEO from leading brands on flight searches : Travolution

UK-based research from Greenlight Search into the most visible sites in Google natural search has revealed a clean sweep for cheapflights.co.uk in the flights category.


The study found that a selection of 3,200 generic and destination-specific key terms generated 5.5 million searches in March. The rankings are based on a site’s presence on the first page of Google for the term.

Cheapflights achieved 100% visibility across all categories of key-terms – generic, domestic, short- and long-haul terms. Skyscanner.net and travelsupermarket.com achieved 80%+ visibility and comprise the top three.

Lastminute.com was the most visible online agent at 59%. Dealchecker.co.uk is the only other site to be visible on more than half the 5.5m searches.

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