Search market report finds growing focus on social media | Blog | Econsultancy

Econsultancy's third annual UK Search Engine Marketing Benchmark Report was released last week; it profiles the UK search marketing environment, and covers paid search, SEO and social media.


One of the trends uncovered by the report, produced in association with Guava, is that social media is becoming a bigger part of the marketing mix, with 91% of search agencies already offering, or else planning to offer, advice and services to clients on how to make the most of social media.

The rapid growth of Twitter is reflected in the attention paid to it in companies' marketing strategies; this year 49% said they were including the site in their social media marketing, compared with just 3% last year.

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