A variety of 'rooms' in the Gentlemen's Club play host to elements of interest to the Base London target market including competitions, videos and reviews along with fashion and style tips educating the customer on key looks for the season and what to wear to which social event.
Once in the Gentlemen's Club the visitor has the opportunity to enter a selection of 'rooms' such as the Video Lounge, screening the choice cuts of the best videos on the net, and the Comedy Club which offers some witty one liners and classic quips. The Trap Door reviews a variety of subjects ranging from weird restaurants to the latest movie releases while a Games Room offers the chance to win a pair of the latest Base London mens shoes.
The Base London Gentlemen's Club also features a Dressing Room section that advises customers on how to pull of the latest looks and a Street Style section that spots Base London customers on the streets from around the UK. The Base London Gentlemen's Guide also offers some handy tips for men, with topics ranging from how to impress your boss to pub magic.
Customers can find everything they need to know about the latest Base London formal, semi formal and casual shoes as well as pairing shoes with situations, with all products available to buy in the Base London Online Shoe Shop.
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