New SEO Friendly Search Engine Captures Niche Market

Search Engine SEOENG(R) and other small tech startups break new ground in Search - carving out the visionary niche markets of the future, while Search Giants enhance their current industry-dominating Search solutions by increasing Search 'intelligence'.

Bradenton, FL (PRWEB) - A new storm is brewing in Search 2009, and Search Engine SEOENG(R) is rapidly gaining traction in a highly saturated industry with its unique SEO Friendly Search Engine. This technology startup has developed a Search Engine with a transparent and navigable interface where users can, for the first time, see precisely how a Search Engine analyzes and ranks a Website. SEOENG(R) is taking Search in a new direction, by opening its arms to the very industry that Search Giants have fought so hard to keep at arm's length. A new market for Search, directed at Website Owners, Web Designers, and SEO Experts is proving to be a prosperous and exciting venture for this tech company.

Competition is alive and well in the Search Industry, as top Search Engine Google(TM) recently announced its new Google Labs project, which according to the Official Google Blog, is called 'Google Squared', and is Google's attempt at delivering a more structured result to a user's question. Search Giant Yahoo!(R) is also talking about its new vision of Search, which is called 'WOO' (Web of Objects). WOO is Yahoo's take on the next generation of Search, which some believe involves a graph of 'things', not just Webpages. And finally, Microsoft(R) is rumored to be releasing 'Bing(TM)' (formerly Kumo), which according to the Website is a new version of a Search Engine called a 'Decision Engine'.

After more than a decade of rule by Search Giants, SEOENG(R) and other small startups have staked new land in the World of Search. According to Search Engine SEOENG(R), "We are entering a historic time that is very different from the past ten years, because no longer is the competition about delivering the best '10 blue links'. It's all about the 'Next Generation of Search' and the many niche markets that Search is now exposing due to the rapid decrease in costs of infrastructure."

The largest of these niche markets appears to be Semantic Search. Semantics is the study of meaning, and in Search this means not only delivering relevant results, but attempting to infer the 'reason' behind the user's question. Because computer hardware is much less expensive these days, Semantic Search and other new niche markets do not require large investments in infrastructure upfront, and some smaller Search Engine startups, including SEOENG(R), are entering the race and reinstating that spark of creativity and competition that some might say has been lacking for some time.

In addition to SEOENG(R), Wolfram Alpha(TM), is a new Search Engine startup whose Website promises '...an ambitious, long-term project to make all systematic knowledge immediately computable by anyone.' Wolfram Alpha, created by Stephen Wolfram (the inventor of the famous technical and scientific tool suite Mathematica(R)), may have found its niche as the next premiere research tool for scientists and engineers. Other niche markets in Search also exist, and companies are quickly starting to take claim.

SEOENG(R) Co-Founder and President, Marketing & Operations, Maura Stouffer, recently stated that "One only has to look at our tiny startup SEOENG(R) , an acronym for 'Search Engine Optimization Engine(R)', to see the potential available in new Search technologies. We have created what none of the Search Giants have even considered - an honest attempt at being 'friendly' to Webmasters and SEOs. Sure, there were Google's Webmaster Tools and Yahoo's Site Explorer, but did Google and Yahoo! really let users in to their Search Engines to see how things were working? How things could be improved?" SEOENG(R) is the creation of talented individuals from Carnegie Mellon and Cornell University, and promises to be the first SEO Friendly Search Engine for Webmasters, SEOs, and basically anyone who owns a Website. A Search Engine that shows the World how it ranks a Website by disclosing where the internal penalties and deficiencies lie, and how they can be fixed to improve placement on Search Engine Results Pages (SERPs). As more and more innovation begins to take place, new ideas will bring new direction to Search, and that can only mean one thing: In Search, good times are ahead for both businesses and end-users!

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Using SEO to Manage Your Online Reputation

Is there a page you don't like about your company on the web? The best way to "take care" of undesirable material with a high organic ranking is through search engine optimization, writes SEOmoz.

Image via CrunchBase

Google has posted advice on how to remove unwanted pages, but its strategy is mostly to contact the person who put up the unwanted webpage and trying to convince them to modify and maybe remove it, with the option of taking the request to court if the page contains something illegal.

But there is a third method – left wanting in Google's response - that involves using SEO to help with reputation management. Unfortunately, it is neither easy nor cheap.

The three main components of an SEO-fueled reputation management campaign:

1. Identify which keywords produce prominently listed and undesirable results.
Create content on multiple sites that will outrank the negative content, keeping in mind that Google generally only lists a maximum of two pages from a single domain on a given results page.

2. Optimize those pages with content & links to achieve rankings higher than the negative content, thus "pushing it down" to the 2nd page of results (or further).

3. To create content with the aim of outranking a negative result, leverage as many positive "pre-existing" conditions as possible.



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